Are you looking for Brevo Pricing plans?
You must have heard about their recent rebranding from Sendinblue to Brevo.
You’re in the right place if you’re interested in learning more about the new pricing model.
In this article, we’ll dive into the details of how the pricing is structured and what kind of value businesses can expect to receive from each plan that’s offered.
Brevo (Formally Sendinblue)
Brevo is an excellent email marketing platform suitable for both beginners and seasoned professionals.
Whether you’re a small business or a larger enterprise, it’s important to understand how your investment will pay off in terms of features, benefits, and overall ROI.
So let’s get started and explore what the new Brevo pricing model has to offer.
Brevo Pricing: Overview
Brevo has recently made some changes to its pricing plans in order to better align with its new brand image.
They now offer a free version of the tool and three paid plans: Starter, Business, and Brevo Plus. These different options help meet the varying needs of its users.
Brevo’s pricing structure is unique compared to other email marketing software out there.
Rather than charging users based on the number of contacts they have, Brevo charges based on the number of emails sent per month.
While this approach has its pros and cons, it offers a different perspective on email marketing pricing.
If you’re looking for a reliable and cost-effective email marketing solution, consider using a model that is consistent from month to month.
This way, you can easily estimate costs and keep your email marketing budget affordable.
However, if your monthly sends tend to fluctuate, you may want to avoid using Brevo since you could run into the risk of having your email sending paused if you go over your limits.
It’s worth noting that most of the plans, even the free ones, offer many features on the platform, such as marketing automation, CRM, and web tracking.
They also offer a Pay As You Go plan that may be a good fit for you if you only plan to send emails occasionally.
Now let’s see a breakdown of the features of each Brevo plan.
Brevo Pricing Plan: Feature Breakdown
Here’s a simplified view of the available features of each Brevo Pricing plan.
| Brevo Features | Free | Starter | Business | Brevo Plus |
| Monthly emails | 300/day | Unlimited | Unlimited | Custom |
| Unlimited contacts | ✔️ | ✔️ | ✔️ | ✔️ |
| Remove Brevo branding | – | Available as add-on | ✔️ | ✔️ |
| Forms | ✔️ | ✔️ | ✔️ | ✔️ |
| Landing Pages | – | – | ✔️ | ✔️ |
| CRM | ✔️ | ✔️ | ✔️ | ✔️ |
| Segmentation & contact management | ✔️ | ✔️ | ✔️ | ✔️ |
| Email & SMS personalization | ✔️ | ✔️ | ✔️ | ✔️ |
| Marketing automation | Limited to 2000 contacts in automated campaigns | Limited to 2000 contacts in automated campaigns | Unlimited | Unlimited |
| Reporting | – | – | ✔️ | ✔️ |
| A/B testing | – | – | ✔️ | ✔️ |
| Send time optimization | – | – | ✔️ | ✔️ |
| Multi-user access | – | – | Add-on | ✔️ |
| Facebook Ads | – | – | ✔️ | ✔️ |
| Customer support | Only email | Only email | Email, phone & live chat | Email, phone & live chat |
| Integrations | Yes | Yes | Yes | Advanced integrations |
| Transactional emails | ✔️ | ✔️ | ✔️ | ✔️ |
Now let’s talk about Brevo’s pricing model and how it scales based on the number of emails you can send per month.
Interestingly, the table you were looking at excludes the Free Plan, which has a sending limit of 300 emails per day.
| Emails per month | Starter Plan | Business Plan | Brevo Plus Plan |
| 20,000 emails | $25/month | $65/month | Custom |
| 40,000 emails | $35/month | $75/month | Custom |
| 60,000 emails | $49/month | $89/month | Custom |
| 100,000 emails | $69/month | $129/month | Custom |
| 150,000 emails | – | $169/month | Custom |
Brevo Pros and Cons
Product Pros
Product Cons
Brevo Pricing Plans: Detailed Analysis
Let’s explore each individual Brevo plan in detail:
Free Plan
Brevo’s Free plan is perfect for starting your business’ email marketing journey.
With unlimited contacts and a daily sending limit of 300 emails, you can easily reach out to your audience without worrying about exceeding your limit.
Plus, the wealth of features available makes it easy to create and send professional-looking emails that will get your message across effectively.
Brevo’s Free plan is a great place to start, whether you’re just starting or looking to expand your email marketing efforts.
Key Features of Free Plan
Brevo’s free plan is worth checking out because it offers advanced features like marketing automation and web tracking without any additional cost.
It’s a great value for small businesses like mine!
Who is this plan suitable for?
If you want to test out the tool and explore its features before committing, the Free Plan is a great option.
Additionally, if you have a small email list, this plan can prove to be valuable to you.
Starter Plan – Starting at $25/month
The Starter plan begins at $25 per month for 20K monthly email campaigns, including everything in the Free plan, plus:
In this plan, the marketing automation is limited to 2,000 contacts for your automated campaigns.
Another downside of this plan is that landing pages and advanced reporting (stats about who opened and clicked) are not included, which is really a big downside.
Note: If you take a yearly subscription, you can save 10% (this discount applies to all paid plans).
Who is this plan suitable for?
This plan is ideal for marketing managers, eCommerce professionals, and online stores.
The pricing is reasonable, but it does lack some much-needed functionality if you’re serious about your email marketing strategy.
Business Plan – Starting at $65/month
Brevo’s Business plan’s monthly email-sending limit is from 20,000 to 1 million emails per month.
If you’re looking for access to landing pages, marketing automation without monthly limits, Facebook, and retargeting ads, then the Business plan might be the right fit for you.
Prices start at $65/month for 20,000 to 1 million emails per month, which is pretty good considering all the additional features you get.
The plan includes all features of the Starter plan plus:
Who is this plan suitable for?
If you’re searching for a marketing platform that has it all, then this plan is perfect for you!
It offers everything you need to create powerful landing pages, automate your email campaigns, and gain insightful analytics to improve your marketing strategy.
With this plan, you’ll have everything you need to reach your marketing goals and grow your business.
Brevo Plus Plan – Custom pricing
Brevo’s Enterprise plan is tailored for larger organizations with specific needs. The pricing is customized to suit the unique requirements of each business.
The Brevo Plus includes everything the Business plan has to offer plus:
Who is this plan suitable for?
This plan caters to the requirements of large businesses that have unique and specific needs.
Pay As You Go Plan
If you’re looking to send emails without any daily sending limit and without the Brevo logo, you can purchase pre-paid email credits.
These credits never expire, so that you can use them at your convenience.
This plan also includes advanced reporting, which is a great added feature.
Pricing plan is as follows:
| Number of emails | Price | Price per email |
| 5,000 | $32 | $0.006 |
| 10,000 | $59 | $0.006 |
| 20,000 | $95 | $0.005 |
| 50,000 | $165 | $0.003 |
| 100,000 | $275 | $0.003 |
| 500,000 | $940 | $0.002 |
| 1,000,000 | $1,600 | $0.002 |
Brevo Add-Ons (Extra Cost)
Below are some Add-ons you can buy for your Brevo account.
- Remove Brevo branding: If you’re on the Starter plan and want to remove the Brevo logo from your email marketing campaigns, it’s possible for an additional $12/month. This can give your emails a more professional look and help you establish your brand image.
- SMS marketing: Brevo offers SMS credits starting from 100 SMS, and choose from over 100 countries. The SMS charges depend on the country. Here is a price calculator from the Brevo website.
- WhatsApp campaigns: Like SMS credits, you can also purchase WhatsApp credits. When you purchase a monthly plan, you get the first 1000 messages for free.
- Dedicated IP address:
- With a dedicated IP address, you can take full control of your sender reputation for an additional $251/year (per dedicated IP address).
Brevo also offers the following product suites in addition to its Marketing Platform plans:
- Conversations: You can add live chat and messaging capabilities to your website for $15/month (a limited free plan is also available).
- Transactional Email: The price starts at $15/month for 20,000 monthly emails if you send more than 300 transactional emails a day.
Conclusion of Brevo Pricing Plan
After our Brevo review, we have come to the conclusion that it is an incredibly powerful email marketing platform that is suitable for both beginners and seasoned professionals.
The platform’s user-friendly interface makes it easy to navigate, and its automation features are robust and effective.
Additionally, Brevo offers additional functionality, such as SMS and WhatsApp campaigns, which further enhances its capabilities.
We highly recommend Brevo to anyone looking for a comprehensive email marketing solution.
I’ve been using this email marketing tool for a while now, and it’s been pretty good. However, there are a couple of things that could be improved.
Firstly, I’ve noticed that sometimes emails don’t get delivered properly, which can be frustrating. And secondly, when I’ve had to contact customer support, it’s been a bit slow at times.
It’s worth taking a look at the platform, but the free plan doesn’t seem very impressive.
The sending limits are quite strict, which could be a problem for some users.
FAQ of Brevo Pricing Plans
We have put together a list of some of the most frequently asked questions about Brevo pricing plans.
How much does Brevo cost?
Brevo has updated their pricing plans. They’ve got a Starter Plan that starts at $25/month and includes 20,000 monthly emails.
If you need more advanced features, unlimited marketing automation, and landing pages, you’ll want to check out their Business Plan, which starts at $65/month and also includes 20K monthly emails.
And if you’re starting out or don’t have a huge email list, you might be interested in the Free Plan, which allows up to 300 email campaigns a day.
How much does Sendinblue cost?
Recently, Brevo (formerly Sendinblue) has made some changes to its pricing plans to reflect its new brand identity better.
Their paid plans now start at $25/month and include up to 20K monthly emails with all the essential features.
If you need more advanced functionality and reporting, their $65/month plan also includes up to 20K monthly emails.
What is Brevo’s sending limit?
Brevo’s pricing plans are based on the number of emails you send. The Starter plan costs $25 per month, and you can send up to 20,000 emails monthly.
The Business plan also costs $65 per month, and it also allows you to send up to 20,000 monthly emails.
And if you’re looking for a free plan, Brevo offers one with a sending limit of 300 emails per day.
What are the best Brevo alternatives?
Brevo is user-friendly and automated, and there are other options to consider, such as Constant Contact, Convertkit, Drip, and Aweber, which are great alternatives that you may check.
These other solutions are more affordable and have a ton of advanced features that Brevo might not have.
What happens if I go over my monthly sending limit?
If you exceed your monthly sending limit with Brevo, your campaigns will be paused.
But don’t worry. Brevo will notify you beforehand so you can either purchase more credits or renew your subscription plan earlier.
Alternatively, you can choose to leave your campaigns paused until the new billing month begins.
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